What is the market is Cistera in?

Traditional carriers, ISPs, PBX Vendors and new service providers are moving full steam ahead, creating new IP-enabled telecommunications services—services that go well beyond what was offered or could be offered in the PSTN or traditional telephony services.

With billions of dollars slated to be spent on IP infrastructure over the next five years, carriers are betting that they will soon be provisioning a new generation of revenue-generating services that move beyond traditional phones services. Corporations on the other hand are not only looking to reduce communication costs, they are looking to find new ways to extract a return out of their total IP Communications investment. This investment includes IP Telephony, Cellular and Two Way Radio communications.

Carriers look at IP application platforms as a means of beginning their slow migration to fully convergent, IP-based networks and services. Some carriers view these highly personalized services as the ultimate “sticky applications” that will stem the tide of customer churn; other carriers are pinning their hopes on IP as the vehicle to bring new service revenue on stream at a quicker pace.

PBX Vendors like Cisco, Nortel and others are looking for ways to increase the value proposition around their platforms. They are looking to partners like Cistera to add that value thereby increasing the attractiveness of their offerings both to enterprises as well as carriers and other telecom service providers.

IP-enabled applications include variants on Video Telephony, Fixed Mobile Convergence (including cellular, wifi and two-way), File Sharing Services, Streaming Services, Location Based Services and Presence Based Services.

Cistera is the leader in Enterprise Application Platforms for IP Communications. We sell our products into Enterprises that use our application platform to provision these services in house. We also sell our application platforms into hosted environments where a telecommunications providers such as ATT sell bundled hosted services to Middle market as well as Small and Medium Businesses (SMB).

What Market Research Firms cover Cistera's Market?

There are a number of companies that directly cover the market for Enterprise Applications for VoIP and their are also others that cover the market for IP Telephony and VoIP and others that cover mobile applications and the smartphone markets.

Enterprise Telephony

• Synergy Research - This is the largest and most comprehensive analysis of Market share for Enteprise Telephony
• Dell'Oro Group - Dell’Oro Group provides in-depth, objective research and analysis that enables component manufacturers, equipment vendors, and investment firms to make fact-based, strategic decisions.

Enterprise Mobility

• Ovum Research - Ovum is a fully independent research company that covers the Telecommuications and Wireless markets.

Enterprise Applications for Telephony

• IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.
• Insight Research provides market research and strategic analysis for the telecom industry. Telecom carriers, transmission and switching equipment vendors, platform providers, software developers, and financial institutions look to Insight for strategic telecom information and competitive analysis.

What resources are available to help understand the market and Cistera?

Cistera has many resources available to help understand the business. Cistera Podcast Center provides audio presentations and discussions about the industry. Cistera Investor blog provides postings about the market and the industry.

Does the Senior Management Blog?

Cistera Staff and Management have been blogging for about 1 1/2 years and have built a loyal following. You can find them here.

What is Cistera Networks' Vision Statement?

Cistera's Vision is to deliver a unique and compelling experience for telephony users by providing application solutions that increase users ability to communicate and collaborate.

What is Cistera Networks' Mission Statement?

To create the technologies that enable telephony users to more effectively communicate and collaborate.

What is Cistera's Strategy?

Cistera engineers solutions that address our customer's most important problems. We share our solutions in order to allow users to more effective communicate and collaborate. Our users save lives, put out fires, run communities and help people manage their money among many different things. Cistera is commited to finding communication based solutions that enable our users to do more.

LEGAL DISCLAIMER:

This area is for informational purposes only. You are urged to seek professional advice before investing in Cistera Networks stock